why giclee prints?
Giclée is a neologism coined in 1991 by printmaker Jack Duganne for fine art digital prints made on inkjet printers. The name originally applied to fine art prints created on a modified Iris printer in a process invented in the late 1980s.
Artists generally use inkjet printing to make reproductions of their original artwork, photographs, or computer-generated art as it is the case for Daddo.
With inkjet printing the artist does not have to pay for the expensive printing plate setup or the marketing and storage needed for large four-color offset print runs. This allows the artist to follow a just-in-time business model. Inkjet printing has the added advantage of allowing artists to take total control of the production of their images, including the final color correction.